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Business Process Guidance for Blue Cross Blue Shields

A Business Process Guidance system is a “GPS” for the desktop, guiding Blue Cross Blue Shield personnel step-by-step through complex business rules, procedures, benefit plans and systems to provide accurate, just-in-time information and process help with minimized training requirements. Whether the system is supporting member service representatives taking calls or assisting back office employees in processing claims and enrollments, it’s a low-cost, low-risk way to improve health insurance operations significantly while driving costs down by millions.